We make things simple
You are in a meeting and a group chat lights up your screen. You are at dinner and work email arrives. Your phone has no idea whether you are working, eating or sleeping. So it treats every moment exactly the โฆ
Your phone buzzes and you reach for it straight away. It is a shopping app telling you about a sale you did not ask about. That happens to most of us all day long. So it is worth asking the โฆ
Think about the last five times your phone buzzed. An OTP, a sale, a delivery update, a group you have muted twice already. And somewhere in that pile, a message from your mother that you saw four hours late. Most โฆ
Your everyday line is about to start collecting things. Delivery pings, OTPs, marketing messages, one-off chats with a vendor you will never speak to again. Left alone, that becomes a second phone buzzing in your pocket all day. Which would โฆ
Open WhatsApp and look at your chat list right now. You will probably find a client asking about an invoice, your mum, a delivery OTP, a school group, a stranger with a great investment opportunity, and your best friend. All โฆ