We make things simple
Every week seems to be a sale week now. Festival sale, midnight sale, end of season sale, ends in four hours. You start to feel that not buying today is itself a small loss. That feeling is the product being โฆ
The television works perfectly. But the apps on it have stopped updating, and one has vanished altogether. The shop says the answer is a new television. Very often the answer costs a fraction of that. What does a streaming stick โฆ
You search for the thing you want to buy and read six reviews about it. All six praise the same three features. All six admit the same one tiny flaw. By the sixth you feel informed, and you have learned โฆ
At the bottom of every product page there is a long table of technical rows. You scroll through it and understand a handful. Then you assume the one with more rows must be the better product. That assumption is exactly โฆ
You have decided to buy something for your wrist. Then forty options appear in the shopping app. They all promise the same things. The listing shouts about features you will never open. It stays quiet about the two or three โฆ
The sticker on a new television carries more numbers than a school report card. 4K, hertz, contrast ratios with far too many zeros. Only a couple of them change what you see from your sofa. What does 4K actually mean? โฆ
The laptop is a few years old and something about it has started to annoy you. So you open a shopping app and begin scrolling. An hour later you have twelve tabs open and no decision. The problem is that โฆ
You walk into the showroom to buy one television. You walk out confused by three sets of letters. Every sticker says LED, QLED or OLED, and the salesman says the expensive one is better. Let us take the words apart, โฆ